How Your Business Can Benefit from Email Marketing Even if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety [...]

Managing Risk: the Disaster Plan. A very important factor in any business is how you manage risk

CHOOSING A BANK THAT’S RIGHT FOR YOU It is important to select the right bank. Do NOT choose any bank-be fussy! There are two main objectives to seek when searching for a new bank. 1.) Find a bank that is agressively seeking new business. 2.) Choose one with which you can develop a personal relationship. [...]

Cashflow Problems: How to Get Your Money. One of the most common problems that affects businesses is that their customers owe them money. When you’ve done the work but people are being slow to pay you, you can get behind with bills and be short of money to invest in your business. This is, understandably, [...]

CHECKLIST OF QUESTIONS TO ANSWER BEFORE YOU BUY A FRANCHISE Franchise businesses such as Wendy’s, McDonald’s and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers. Some [...]

SELECTING THE RIGHT BUSINESS NAME Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there’s a reason why this was done. [...]

Going International. At some point in your business’ life, you might be contacted by someone in a far-away land who’s heard about your business somehow (probably through the Internet). This will be your first encounter with the international market. For many businesses, once you’ve conquered your local area and done business by post or email [...]

If It All Goes Wrong: Don’t Rush to Bankruptcy. It’s a sickening feeling when your debts start to stack up, your marketing strategy is failing, and it doesn’t look like you’ll ever be profitable. Your family is getting stressed, your business can’t pay its bills, and customers are starting to make angry phone calls asking [...]

Tax, Tax and More Tax. When you run a business, it can feel like you spend far too much of your time worrying about tax. Here’s a quick guide to the what you need to know about tax. What Do You Qualify For? There are all sorts of tax breaks for home and small businesses, [...]